Frequently Asked Questions
PEs is a digital solution that personalizes & tranforms an Individuals healhcare experience across the continumm of their healtcare journey.This is an essential tranformative tool in upgrading healthcare from Patient Centric approach of to consumer centric Approach.
The PES serves the biggest unmet need of the Healthcare consmers namely Convenience, Transperancy & Value.This has a significant impact of reduction of healthcare costs & providing superior patient experience.
PES Provides necessary tools to educate & Support Patient.
Improve & strengther Patient Provider Relations with convenience of flexibility & meaniglful communication.
Retain Existing Patients, attract new patients & streamline practice workflows.
Greater sales Revenue with cross sell/upsell of other services during Subsequent visits & follow up.
Benefits to patients
Conveninet Access to Physicians transcending barriers of comminucation
Meanigful & customized health information
Significant increase in therepay adherence, imporving out comes.
Success of a PES hinges largely on the meeting the basic needs of efficiency, information access & physician Access.Any PES must differentiate the provider in terms of offering the following
Personalization & remote care delivery with cusotmised information.
Security of Data
Data Sharing, accessibility & interoperability between different providers.
Anlaytics of health data with tracking, insight geenration & health improvement.
Flexibility of cloud based systems to be available any time from mobile, web for patients.
Universal across technology, demography or diseases categories.
A healthcare customer relationship management (CRM) is a SaaS based tool to help healthcare providers better engage with patients and manage patient –physicians relationship. It offers Omni-channel communication solutions that drive growth amongst Propsects and create more profitable relationships with existing customers.
While CRM and marketing automation systems may look like the same thing at first glance, they cater to different roles in an organization, and their differences make them more valuable to the different teams they serve.
In healtcare services a combination of the two or a MAP which doubles up as a CRM tool, serves the best interest of the provider.
CRM allows you to follow a prospect’s top-of-funnel activities, such as when they visit your website, open an email, read your blog, or fill out a form.
MAP helps to schedule and track marketing campaigns, especially email campaigns and mass business to customer communications.
Marketing automation helps to foster leads and get them ready for the sales team. Once the lead has progressed through to the bottom-of-the-funnel and become a qualified sales lead (and eventually a customer), that’s when companies typically start to track their interactions through a CRM.
It helps to easily segment prospects into the appropriate mailing lists based on their past interactions with your company or their interests and preferences & demographic significance.
It creates Lead nurturing functionality, which allows Provider to automatically send triggered emails at the time when a person is most interested in your product or service. You can also schedule a series of emails in a “drip” campaign, so that your srvices stays top-of-mind with prospects.
Once a campaign has ended, the system generates dashboard & analytics showing how successful the campaign was Thus allowing Tracking of ROI.
Much Like any other Industry, Healthcare is also undergoing significant Digital transformation with SMAC( Social, Mobile, Analytics & Cloud Computing) as agents of change.
• Consumer/patients Expectations are changing, where they expect deliverance of services at the Place, Time & manner of their choosing.
• leveraging technology & using Algorithm based Data Intelligence to provide a personalised, connected experience to the consumers & enhancing their experience, outcomes & increase share of patients healthcare wallet.(SOW).
• Staying Differentiated as a service provider in the changing Landscape of Digital Health & generating revenue opportunity across patients Life Cycle.
MAP is a SaaS based, multi-channel platform that offers Healthcare providers an end-to-end platform to drive targeted actvitites, grow lines of services/revenue & measure actvitiy ROI.
It is an aggregation of patient acquisition & retention activities with the objective of improving , administrative, clinical & financial outcomes for both patient & the Provider.
Though they may appear to be same & erroneously be used interchangeably, they are very much different from each other.Patient experience is the perception of the patient about the accessiblity, afforbadability & quality of the services on offer.On the other hand Patient Engagement is far more comprehensive in terms of patients involvement in improving their own health outcomes & impacting loweirng of healthcare costs.
A strong Patient Engagement can definitely improve Patient Experience & therefore recommendations & revenue for the Provider.
For any further queries, you can mail us at [email protected]
Talk to our Support Team +91 (852) 719 3363